clay-hq vs Make
A comprehensive comparison to help you choose the right AI tool in 2026.
Our Pick
clay-hq
clay-hq scores higher with a rating of 8.7/10
Feature Comparison
| Feature | clay-hq | Make |
|---|---|---|
| Rating | 8.7/10 | 8.4/10 |
| Pricing Model | freemium | freemium |
| Starting Price | Free | $10.59/mo |
| Free Trial | Yes | Yes |
| Founded | 2021 | 2016 |
clay-hq
AI-powered data enrichment and outreach automation platform for sales teams.
Pros
- + 75+ data enrichment sources
- + AI-powered personalized email writing
- + Waterfall enrichment for maximum data coverage
- + Powerful for outbound sales teams
- + Integrates with major CRMs and email tools
Cons
- - Steep learning curve
- - Can be expensive at scale
- - Credit-based pricing is complex
- - Best suited for technical sales teams
Make
Visual automation platform for complex workflows. More powerful and affordable alternative to Zapier for advanced users.
Pros
- + Much cheaper than Zapier
- + Visual workflow builder
- + Advanced branching and logic
- + Better error handling
- + 1,000+ integrations
Cons
- - Steeper learning curve
- - Fewer integrations than Zapier
- - Documentation could be better
- - Can be overwhelming for beginners
clay-hq vs Make: The Bottom Line
Both clay-hq and Make are powerful AI tools, but they serve slightly different needs. clay-hq excels at 75+ data enrichment sources, while Make stands out for much cheaper than zapier.
Your choice should depend on your specific requirements, budget, and the features that matter most to your workflow.